Slightly Against the Grain . . . with Carlo, Ben, and Josh from Indie-Pop - Creative Innovators with Gigi Johnson

Episode 5

Slightly Against the Grain . . . with Carlo, Ben, and Josh from Indie-Pop

Enjoy the tales of Carlo Fox, Ben Willis, and Josh Andriano working together as the three-partner independent music management company leadership team running Indie-Pop. After meeting when Josh and Ben married sisters (no longer in the picture), they formed Indie-Pop and have learned to work together making decisions about talent, investment, and growth . . . and now in starting a new independent music label, Independent.co. They discuss future rights flow in building generational wealth for artists and their reasons for launching a new label in these streaming times. They close with how their lockdown experiences have made them see their daily lives and spend their time in a new way -- rethinking family, health, relationships, and travel.

Guests: Carlo Fox, Co-Founder and CEO; Ben Willis, Co-Founder and Strategic Relations, and Joshua Andriano, Co-Founder and Head of New Talent, Indie-Pop and Independent.co

Carlo Fox: Carlo came into Indie-Pop as the social media whiz and now is CEO and co-lead of both companies.  


Ben Willis: An executive and entrepreneur with over two decades of music-business experience, Ben Willis is forging a new path for artists who defy the confines of pop convention. He’s devoted much of his career to identifying left-of-center talent with a potentially massive appeal, then incubating that talent in order to foster both artistic integrity and long-lasting success.


Joshua Andriano: Josh is a former DJ turned former entertainment attorney turned co-founder. He is a New York Law School graduate who shifted into music in 2008 and is now Indie-Pop and Independent Co-Founder and Partner.


Indie-Pop: Founded in 2008, Indie-Pop had its first triumph with The Cataracs (a hip-hop duo they helped propel to multi-platinum status) and later helped build the career of rapper/singer/songwriter KYLE (whose Indie-Pop-released hit “iSpy” went six-times-platinum). With Indie-Pop’s roster including global artists like Malaysian singer/songwriter Yuna, the team now co-launching Independent—a record-label solution offering all the creative benefits of autonomy while securing exceptionally fair and financially compelling deals for each artist.


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Your Host: Gigi Johnson, EdD


I run transformative programs, speak/moderate, invest, advise, and produce multimedia on creativity and technology.  I taught for 22 years at UCLA, where I ran the Center for Music Innovation and the podcast "Innovating Music," built four industry-connecting programs, and taught undergraduates, MBAs, and executives about disruption in creative industries.  Before UCLA, I financed media M&A at Bank of America for ten years.


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Sponsored and Produced by the Maremel Institute

About the Podcast

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Creative Innovators with Gigi Johnson
Creative industry change agents who build and create against the grain and with inspired ideas join us to inspire and amaze.

About your host

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Gigi Johnson

Gigi Johnson founded Maremel, which runs transformative programs, invests, advises, and produces multimedia on creativity and technology. Her current initiatives include the Amplify Music conferences, podcast, channel, and research with 45 organizations; books on technology and creative work; events on local creative startups; and a new creative industries skills training program. She taught for 22 years at UCLA, where she ran the Center for Music Innovation, built four industry-connecting programs, and taught undergraduates, MBAs, and executives about disruption in creative industries. Before UCLA, she financed media M&A at Bank of America for ten years. She holds a doctorate in educational leadership for change from Fielding Graduate University, an MBA from UCLA Anderson, and a BA in film/TV production from USC.