Social Proof and Pushing Forward . . . with Ty Frankel - Creative Innovators with Gigi Johnson

Episode 7

Social Proof and Pushing Forward . . . with Ty Frankel

In this episode, Ty Frankel shares how as a young music creator and entrepreneur he pushed to create relationships to build Shut Down Media. His multi-country company creates hip hop music for integration into film and television. He talks about how he overcame obstacles, how he got distracted, and how he returned to his core business. He talked about being inspired by Rich Dad, Poor Dad and other books on how to build his career. Ty shares how his company has pivoted with film and television during this crisis, and how it has spurred him to launch even more adventures. 

Guest: Ty Frankel, Founder and CEO, Shut Down Media

Ty Frankel started making rap beats from his home in Israel at just 14 years old. Since inception in 2017, Shut Down Media has grown with divisions like Shut Down Production Music, Shut Down Art, and Shut Down Sync. In only three years, Shut Down Media has worked with clients such as UMPG, Warner, NBA 2K, Fortnite, The Ellen Show, Mercedes-Benz, and many more. 

Ty is a writer for UPMG and Warner and has secured placements on shows like Saturday Night Live. Not only has he built multiple companies at the age of 22, but he's also created new in-house record labels with the likes of FirstCom and No Sheet Music.


Mentioned Links:


Your Host: Gigi Johnson, EdD


I run transformative programs, speak/moderate, invest, advise, and produce multimedia on creativity and technology.  I taught for 22 years at UCLA, where I ran the Center for Music Innovation and the podcast "Innovating Music," built four industry-connecting programs, and taught undergraduates, MBAs, and executives about disruption in creative industries.  Before UCLA, I financed media M&A at Bank of America for ten years.


Connect with Us


Sponsored and Produced by the Maremel Institute

About the Podcast

Show artwork for Creative Innovators with Gigi Johnson
Creative Innovators with Gigi Johnson
Creative industry change agents who build and create against the grain and with inspired ideas join us to inspire and amaze.

About your host

Profile picture for Gigi Johnson

Gigi Johnson

Gigi Johnson founded Maremel, which runs transformative programs, invests, advises, and produces multimedia on creativity and technology. Her current initiatives include the Amplify Music conferences, podcast, channel, and research with 45 organizations; books on technology and creative work; events on local creative startups; and a new creative industries skills training program. She taught for 22 years at UCLA, where she ran the Center for Music Innovation, built four industry-connecting programs, and taught undergraduates, MBAs, and executives about disruption in creative industries. Before UCLA, she financed media M&A at Bank of America for ten years. She holds a doctorate in educational leadership for change from Fielding Graduate University, an MBA from UCLA Anderson, and a BA in film/TV production from USC.